2024 Alt Black Friday Fundraiser

Saddle up for a new take on our Annual Alt Black Friday Fundraiser - Do Good Be Well.

On Nov 29th, you’re invited to be a part of history as we create the first record number of polar plungers in the Bear River and the Oneida Narrows!

Introducing RUN FOR YOUR LAKE - A 5K swimsuit run & polar plunge in support of our shrinking, drying, yet sacred GREAT SALT LAKE.

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If lines, crowds, consumerism and chaos don’t sound conducive to your wellbeing, come join us for a soak during a day of doing good and feeling better. Ditch the shopping and dive into community with aquatic yoga, a post Turkey day 5k trot, a record setting polar plunge, music, food and more. ⁠

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This time last year, the threat of a new storage dam reminded us all just how precious the MIGHTY BEAR and her final destination THE GREAT SALT LAKE are. Together, we put an end to that threat and must now continue our gaze down river to build on that incredible momentum.

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With options to join for a few hours, the day, or overnight in a range of packages, 100% of proceeds will go towards the mobilizing and organizing required to preserve and protect THE GREAT SALT LAKE through the many policy, art, and advocacy efforts of @saveourgreatsaltlake and other lake facing activists and orgs!

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Snag your swimsuit, put on your jogging shoes, and show up for a day of movement, laughs, storytelling, advocacy, music, food, and yes, A RECORD SETTING NUMBER of Bear River polar plungers!

Tickets include a curated gift bag of epic goodies along with a single print edition T-shirt for all you die hards out there. Sign up in our profile!

Lake facing poster art by @echo.lauren